Press release below the break:

PerformLine’s Performance Marketing Solution Provides Real Time Transparency: PerformLine Secures Additional Financing Led by First Round Capital

PerformLine, Inc. a next generation performance marketing company announced the beta release of PerformMatch™, an analytics and reporting platform that offers full real-time transparency for advertisers on a click and lead basis. PerformLine, Inc has secured additional financing led by First Round Capital and including investment from Rose Tech Ventures, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.

New York, NY (PRWEB) February 10, 2009 — PerformLine, Inc. a next generation performance marketing company, announced the beta release of PerformMatch™, an analytics and reporting platform that offers full real-time transparency for advertisers on a click and lead basis. PerformMatch™ allows lead buyers and CPA advertisers to increase their ROI by understanding the true intent and quality of each acquisition.

As performance marketing evolves to become a meaningful acquisition channel for both direct response advertisers and leading brands, more sophisticated quality tracking and brand control tools are required. Unfortunately, the current model has kept advertisers in the dark as to how their offers are being promoted, and where exactly their ads are appearing

PerformLine’s platform, called PerformMatch™, provides advertisers the ability to get real-time optics so they can finally understand where and how their offer is being promoted. This allows leading advertisers the ability to effectively optimize their performance spend and thus increase their ROI while protecting their brand.

Stuart had done an outstanding job establishing DoubleClick Performics as the leading SEM business, and we look forward to his contributions to the board

Stuart will fortify our already strong board and contribute extensive industry knowledge.

I look forward to working with Alex and the PerformLine board to help set a strategic vision for developing innovative solutions for performance marketing and to accelerate their pioneering developments in the intent verification market

Until the release of PerformMatch™, understanding the true user intent of leads acquired via CPA acquisition and lead generation has been impossible. This propriety technology brings real-time optics into what is typically a blind media buy for advertisers on affiliate networks.

“As performance marketing evolves to become a meaningful acquisition channel for both direct response advertisers and leading brands, more sophisticated quality tracking and brand control tools are required. Unfortunately, the current model has kept advertisers in the dark as to how their offers are being promoted, and where exactly their ads are appearing,” said Alex Baydin, PerformLine Founder and CEO. “PerformLine’s platform, called PerformMatch™, provides advertisers the ability to get real-time optics so they can finally understand where and how their offer is being promoted. This allows leading advertisers the ability to effectively optimize their performance spend and thus increase their ROI while protecting their brand.”

PerformLine, Inc has secured additional financing led by First Round Capital and including investment from Rose Tech Ventures, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.

PerformLine is also pleased to announce that Stuart Larkins from Twin Capital LLC, formally of DoubleClick Performics has been named to the Board of Directors. Stuart joins Chris Fralic of First Round Capital and Alex Baydin, CEO and Founder of PerformLine.

“Stuart had done an outstanding job establishing DoubleClick Performics as the leading SEM business, and we look forward to his contributions to the board,” said Alex Baydin, PerformLine’s CEO. “Stuart will fortify our already strong board and contribute extensive industry knowledge.”

“I look forward to working with Alex and the PerformLine board to help set a strategic vision for developing innovative solutions for performance marketing and to accelerate their pioneering developments in the intent verification market,” said Stuart Larkins, Managing Partner of Twin Capital, LLC.

About PerformLine, Inc.:
PerformLine is a next generation performance marketing network focused on providing advertisers with the highest quality leads through lead generation and cost-per-acquisition (CPA) marketing. Our transparency platform PerfomMatch™, allows advertisers to see exactly how and where their leads were acquired on a per-transaction basis, while allowing publishers in our network to earn true values for their traffic and marketing efforts.

PerformLine, Inc. was founded in 2007 in Manhattan, New York our existing investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC, Western Technology Investment.

Quite to the contrary!

The last several months have been very exciting, as we’ve added new companies, continued Free Lunch Fridays with excellent guest, and even celebrated major milestones of some of our residents. Here’s a breif recap of the last few months:

Since the Fall, we’ve added several companies to the Incubator, like Profista, Voice123, (working on LetMeGo), and Varud. We’re also excited that Ro Gupta — the new VP of Business Development at Disqus — will be taking up residence here and that the Social Bomb team will be growing into additional space. The Incubator is full of hustle and bustle! Come join us.

Free Lunch Fridays is still the main reason most of us come to work on Fridays. Since our first update, we’ve enjoyed talks from Dennis Crowley, Mark LaRosa of QuotaCrush, Franklin Madison of ITAC, Aly Campbell of AMP3, Aaron Cohen, and John Katzman of 2tor (also an Incubator resident), who reminded us to read these great articles about “Entrepreneurial Terror.”

Lastly, I’d like to give a special shout-out to our resident companies who have had major milestones. Comixology launched its iPhone application in November, Social Bomb got its first game into private beta in December, PerformLine launched its transparency platform, and Angelsoft (a sister company to the incubator) released version 3.4 of its software.

That’s it for now! I promise more frequent updates in the coming weeks!

Nearly every Friday, we provide lunch to our residents and plan some sort of programming.

This past week, Lori Smith of Goodwin Proctor (and counsel to Rose Tech Ventures), came by to take legal questions regarding starting up and raising money.

Two weeks ago, David S. Rose (the man upstairs took questions and talked about the history of raising money and of Angel investing.

The week before that, we had an even more informal lunch, where residents introduced themselves and took questions about each others’ startups.

This is the kind of incubation that goes on here. We feel like the more we can cram a bunch of smart people doing interesting things into one space, the more awesomeness everyone will produce.

What’s up next for Free Lunch Fridays? Who knows.

If you have a suggestion or would like to present to our residents (no pitches!!!), let us know on the contact page.

It was great fun to show off the space and have her here!

So now we have a blog. Watch this space for more, new, cool stuff.

The Incubator at Rose Tech Ventures is exicted to be here in NYC and we hope to have you in our space soon!